Rich grew up in San Jose, California and started playing guitar in middle school. As a teen he began writing and performing, and to date he has written over a 100 original songs. He moved to Los Angeles in the 90s to pursue his passion, and moved back to the Bay Area and began performing as a solo guitarist/singer and in bands as a vocalist, guitarist, and bassist.

Rich recorded many of his songs in L.A. with his friend and multi-platinum producer and songwriter Saverio "Sage" Principini. Top-tier session musicians feature on the tracks, including Matt Laug (drums - AC/DC, Alanis Morissette, Slash’s Snakepit), Robbie Angelucci (guitars - Dee Snider, Frankie Valli), Simone Sello (guitars - Nick Carter, Billy Sheehan), and Marco Sonzini (Rolling Stones, Elton John, Post Malone).

Rich is grateful and honored to work (and have fun!) with such accomplished musicians. He continues to follow his long-life passion of creating lyrics, writing songs, recording, and performing music. 

He is currently playing in the Santa Cruz and South Bay area.